Sure, you can rely on your CRM to see previous customer conversations with people such as Facebook users and Instagram users. But this gets tricky when you have several people on your customer service team. In other words, if they speak with Ben on Messenger, they expect Ben to respond to their Instagram DM. It’s estimated that 35% of customers expect the ability to contact the same customer service representative on any channel, or standalone app. While each individual platform has its own built-in features to handle messages (like Instagram’s split inbox), it’s still not as easy or streamlined of a process to manage conversations from channel to channel. Not being able to remember which platform to respond to a customer on is a common frustration for many social media managers. I have the answer from my co-worker now, but I can’t remember which platform the customer sent the message through, so I need to sieve through thousands of messages across Instagram, Messenger, and WhatsApp to find it.” “I know this customer sent a direct message to ask about our Christmas store opening times earlier this week.
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